DesignAfriend is where friendship meets imagination 💕

Our dolls are more than toys — they’re forever friends, adventure buddies and style stars, ready to join in every magical moment. From dress-up fun to sleepover giggles, DesignAfriend brings endless play, storytelling and smiles.

Our Story

What’s New

A young girl smiling holding her 18 inch Zombie inspired DesignAfriend doll. striking a pose for the camera.

TRENDING

18 inch Dolls

Young girl lying on the floor with her DesignAfriend doll, smiling up at the camera.

OUTFITS

A young girl smiling while holding her three favourite 14 inch Little Sister designAfriend dolls.

14 inch Dolls

Two young girls outside in the garden smiling to each other, playing with their DesignAfriend doll and horse playset.

Accessories

JOURNAL IT

A young girl sat in her pink bedroom smiling and writing in her DesignAfriend friendship journal.

Every DesignAfriend doll comes with her very own 20-page friendship journal - the perfect place to doodle, dream and capture every adventure with your forever friend <3

Packed full of fun activities, creative prompts and space to scribble, this journal turns every playtime into a memory to treasure!